Sara O'Connor — Growth marketer who plans, tests and reports

Eight years running paid, lifecycle and content programmes.

Role
Growth marketer who plans, tests and reports
Based in
Milan / remote
Currently
Pebble Finance
Experience
7 years

Work

01
  1. Own acquisition and activation for a budgeting app.

  2. Launched paid social in four markets.

Selected work

02

01 / 03

Onboarding email rebuild

Rewrote a 9-email sequence. Trial sign-ups rose +38% in one quarter.

02 / 03

Paid social relaunch

New creative system across four countries cut cost per new member -27%.

03 / 03

Kindred Club

Planned and launched the first loyalty programme.

Skills

03

Skills

Paid social / Lifecycle email / SEO / Attribution

Background

04
  • CertificationGoogle Analytics Certification2025
  • CertificationHubSpot Inbound Marketing2023

Contact

Let’s work together

seed-083+clerk_test@example.com