Information

I spend a lot of time with the people who use what we build, then keep the team pointed at one problem until the numbers move.

Work

2022 – now

Parcel & Co — Senior Product Manager

Lyon

Merchant onboarding, checkout and returns for a shipping platform used by small online shops.

  • Lead a team of six engineers and two designers.
  • Set the quarterly roadmap with sales and support.

2019 – 2022

Studia — Product Manager

Lyon

Tools for teachers on an online learning platform for secondary schools.

  • Launched the teacher dashboard with five pilot schools.

2017 – 2019

Arcade Conseil — Business Analyst

Process and data work for retail and logistics clients.

Skills

Discovery
User interviews / Opportunity mapping / Usability testing
Delivery
Roadmapping / Writing specs / Scrum
Analytics
SQL / Funnel analysis / A/B testing

Background

Education
Universite de Fourviere — MSc, Management, Information Systems, 2017
Certifications
Professional Scrum Product Owner I — Scrum.org, 2021
Languages
French Native / English Fluent / Spanish Intermediate

Say hello

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© 2026 Elena Haddad3 works